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Blog

All that's new in the world of Ingenious Creative. New client wins, latest work and our thoughts on the world in general...

Pause for thought....

Ours is such a fast-paced industry (even in Macclesfield) that we're all often quite rightly looking forward and preoccupied with the next project, briefing or pitch. But when we had to put a credentials document together recently, we had an excuse to go back through the archives and reminisce.

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GeneralPaul Hartley
Life in a Northern Town…

During the course of the last few weeks we’ve come into contact with a few of our creative industry neighbours here Macclesfield. It’s made us all warm and fuzzy about the quality of the people and work going on in our home town.

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OpinionPaul Hartley
For the love of it...

In a week where poor old Yaya Touré felt his club wasn’t appreciating him, we offer our thoughts on how agencies and clients rub along together. We’re glad for his sake Yaya doesn’t work in this industry…

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OpinionPaul Hartley
Kiss the badge

For some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a yellow? You be the ref…

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OpinionPaul Hartley
Rules of Engagement

Rebranding. Whatever level you’re operating at, whatever the brand or sector, it can be an emotive issue and easy to get wrong. So how do you get it right? We say open your ears well before the sketchbook…

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OpinionPaul Hartley
Brand Management…

Given the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors?

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OpinionPaul Hartley