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Blog

All that's new in the world of Ingenious Creative. New client wins, latest work and our thoughts on the world in general...

For the love of it...

In a week where poor old Yaya Touré felt his club wasn’t appreciating him, we offer our thoughts on how agencies and clients rub along together. We’re glad for his sake Yaya doesn’t work in this industry…

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OpinionPaul Hartley
Kiss the badge

For some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a yellow? You be the ref…

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OpinionPaul Hartley
Rules of Engagement

Rebranding. Whatever level you’re operating at, whatever the brand or sector, it can be an emotive issue and easy to get wrong. So how do you get it right? We say open your ears well before the sketchbook…

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OpinionPaul Hartley
Brand Management…

Given the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors?

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OpinionPaul Hartley
The Pitch List

How on earth do client companies create a pitch list? We’ve had a few positive and negative experiences of the pitch process recently. Given our MD’s experience of both sides of the fence, here are his thoughts…

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OpinionPaul Hartley