As an agency that regularly presents a mixture of work, it’s always interesting to get feedback from clients in terms of not just what we presented, but how we presented it…
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All that's new in the world of Ingenious Creative. New client wins, latest work and our thoughts on the world in general...
The Design Council recently published a report that provides strong evidence of the importance of design to business. Virgin and Barclays were just two of the businesses featured, but both are brands that you might well expect to be in there.
Read MoreFor some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a yellow? You be the ref…
Read MoreSomeone once said two clients in the same sector is a conflict of interest,but three is a specialism. Our experience backs that up…
Read MoreFind out how Ingenious played a part in ‘Activities Week’ at key client Cheadle Hulme School.
Read MoreRebranding. Whatever level you’re operating at, whatever the brand or sector, it can be an emotive issue and easy to get wrong. So how do you get it right? We say open your ears well before the sketchbook…
Read MoreGiven the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors?
Read MoreWhat do brands get out of celebrity endorsements? A well-worn cliché, or do they really add value? Here are our thoughts…
Read MoreHow on earth do client companies create a pitch list? We’ve had a few positive and negative experiences of the pitch process recently. Given our MD’s experience of both sides of the fence, here are his thoughts…
Read MoreAgencies employ many different ways of seeking out new clients. But what works best? Ingenious MD Paul Hartley shares some insight into the world of new business development…
Read MoreIs there any such thing as a bad brief? Or is it just a mutual lack of understanding between client and agency? Here are our thoughts…
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