“It’s good to put something back” so the saying goes, but what do agencies get out of working for free? Don’t we do enough free work when we pitch? Some more creative musings from Ingenious here…

How on earth do client companies create a pitch list? We’ve had a few positive and negative experiences of the pitch process recently. Given our MD’s experience of both sides of the fence, here are his thoughts…

Agencies employ many different ways of seeking out new clients. But what works best? Ingenious MD Paul Hartley shares some insight into the world of new business development…

Is there any such thing as a bad brief? Or is it just a mutual lack of understanding between client and agency? Here are our thoughts…