From Skye to Shoreditch - a week in the life of Ingenious Creative
It's been quite some time (it feels) since we put a blog post up here, so it's fitting that there's been much going on at Ingenious since the last one. As with many agency blogs, there's a limited amount we can tell you about what we've been working on, partly due to embargoed content, partly due to client confidentiality, and in the case of recent pitches we've yet to hear the result of, mainly down to the desire to not temp fate or prematurely count our poultry. But we're busy, ok?!
We've been working with our friends at Cheadle Hulme School for almost a year now. The past twelve months has been all about setting out our vision for their brand, learning about this most wonderful of Schools and generally getting the foundations for what we hope will be a long standing working relationship, firmly in place.
At the beginning of the year, however, we stepped things up a gear and began the journey of taking the brand to the next level. We are fortunate indeed that in CHS we have a client that embraces this change and indeed positively pushes us to deliver it, so latterly we've been working in some really interesting photo and video shoots in both the North West and London, capturing the thoughts of students both past and present. This forms the backbone of our new campaign for CHS. Some behind the scenes images of which you can see here, but for the reasons outlined at the beginning of this blog, you can't see everything just yet. Sorry...
So, why Skye to Shoreditch? Well, recently our glorious leader headed off to the beautiful Isle of Skye for his best friend's 40th birthday. Being quite the sad man these days he took his mountain bike, as you can see from the images here. However, with a busy week approaching, he resisted the temptation of whisky and so forth, and embarked on a marathon journey south, taking in the isle of mull on the way, arriving in Shoreditch for a photo shoot, on time at least, if not bright eyed or particularly bushy tailed.
(In the interests of clarity it must be pointed out that he made this journey not on the aforementioned bike, but in a rather comfortable 4x4, so it wasn't exactly an Olympian standard of strength and endurance on display, but still...)
Nevertheless, in between times the intrepid Ingenious boys managed to fit in a bike ride from Macc to Manchester and back, and as they did managed to wave off the Mersey ferry cruise off on its journey from Salford.
Last month we finished our work on an installation at Imperial War Museum. Entitled 'Build The Truce', the display looks at people living and working in the aftermath of conflict. They share their perspectives on how we move away from, or towards, peace. Regions such as Iraq, Northern Ireland, Sierra Leone, El Salvador and Kosovo are all featured.
And finally, we've recently produced two lovely little brochures which showcase our work for both our 'blue chip' and 'SME' clients, so of you'd like a copy of either (or both) you can email us here...