That was our week, that was #12
It's the end of another week (well, two actually seeing as we didn't manage a blog last week) and as ever, there's been plenty going on in the world of Ingenious Creative. Where to start? Well, how about some work then... Astonishingly, it's nearly Christmas and we've been hard at work on a number of festive projects. In a bizarre and badly conceived play on words, it's been 'the analogue and the digital' rather than 'the holly and the ivy' here, with briefs such as the 'traditional' Christmas Concert programme for Cheadle Hulme School and, at the third time of asking, a festive game "Let there be light!" for Manchester Business School. You can see both below, but by next week we'll be able to send you a link to the latter so you can play the MBS game for yourselves.
Stepping away from the festive season slightly, we've been working on some new stuff for Classic car parts business Leacy Classics. There's a really interesting story developing with this recently relaunched business. Authenticity is key for many classic car enthusiasts, so the fact that Leacy are effectively preserving as much as they can of the British automotive industry by sourcing original tooling and pressings from the 'old' car manufacturers, is helping them stand apart from their competitors.
From our glorious leader's point of view, anything to do with cars is a good thing, but even he was stumped when a box of what we shall call 'bits' or 'stuff' appeared in the office. Just how do you make a wiper motor look interesting? Well, the short answer is you can't, but when you get a Paul Smith designed 'Great Britain' badge in the same box, that's pretty cool. They're very big in Mini circles, apparently...
It was on the way to Leacy last week that Paul nearly met his maker. He was involved in a very close near miss on the M6, which resulted in a crash involving six cars. Paul was in the middle of it all, and believes he used his 'other worldly car control' and 'huge natural talent' to thread through the carnage and stop on the hard shoulder. We're not convinced (if you've been in a car with him, you'll know what we mean!) but needless to say we were pleased that he (and everyone else involved) was unhurt. Not least because we all went to our favourite bar, the Snow Goose, to celebrate 'not being dead', as he quaintly put it.
Back on the work front, our first few projects for the lovely Barnaby Festival have started to filter through. At this stage we're picking up on the final elements of the 2011 festival, such as the review document pictured below, before rolling out our new 2012 work, but it's great stuff to be involved in, and we're thrilled to be working with such a prominent part of Macclesfield's cultural year. It's a great fit for us, as well as being an ideal way to help us raise our profile regionally, and so it's a project we're keen to put as much into as possible. Our very own Louise has taken this very much to her heart, and is doing some sterling work on it. Keep it up, Lou!!