Manchester Business School
Christmas Market Challenge

Manchester Business School is part of The University of Manchester, and is the largest campus-based business and management school in the UK. They provide world-class business and management education and training to undergraduates, postgraduates, experienced practitioners,
and those with serious academic and research ambitions.

In recent times, MBS have created a digital Christmas message to be sent to their database. Ingenious were invited to deliver the 2009 project - our first for MBS - which would also feature a traditionally printed card that would ‘point’ the recipient in the direction of the online message.

As it had never previously been done for MBS, we decided to make the online greeting interactive, in the form of a game, in which the player had to find a number of seminal Manchester “firsts” in an illustrated Christmas market scene. The idea reinforces the client’s strapline - original thinking applied - and of course the proud tradition of innovation in Manchester.

Play the game here!

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