Category Archives: General

Our thoughts on our industry and the world in general…

2006 and all that…

2006. Seems like only yesterday. But oh, how things were different. I had no email on my phone and Man City had yet to start ruining football for everyone by winning things. It was also the year we plunged headlong … Continue reading


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General, Weekly Update
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For the love of it…

In a week where poor old Yaya Touré felt his club wasn’t appreciating him, we offer our thoughts on how agencies and clients rub along together. We’re glad for his sake Yaya doesn’t work in this industry… Much was made … Continue reading


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General
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Presentation skills…

As an agency that regularly presents a mixture of work, it’s always interesting to get feedback from clients in terms of not just what we presented, but how we presented it… As many of you will know, our staple work … Continue reading


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Branding, Corporate Identity, Design for Print, Digital, Exhibition Design, General
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The value of design

The Design Council recently published a report that provides strong evidence of the importance of design to business. Virgin and Barclays were just two of the businesses featured, but both are brands that you might well expect to be in … Continue reading


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Branding, Corporate Identity, Design for Print, Digital, Exhibition Design, General
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Kiss the badge

For some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a … Continue reading


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Branding, Corporate Identity, General
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Carving out a niche…

Someone once said two clients in the same sector is a conflict of interest, but three is a specialism. Our experience backs that up… Any agency sets out with the aim to have as broad a client base as possible. … Continue reading


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General
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For the kids, man…

Find out how Ingenious played a part in ‘Activities Week’ at key client Cheadle Hulme School. Occasionally we get asked to do things that might be considered ‘above and beyond’ the call of duty. Previously we’ve taken part in various … Continue reading


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Design for Print, General, Weekly Update
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Brand Management…

Given the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors? Yes, it was only a taxi, and no real harm was … Continue reading


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General
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Famous Faces…

What do brands get out of celebrity endorsements? A well-worn cliché, or do they really add value? Here are our thoughts… This week saw the first airing of Santander’s new ad campaign featuring their three sporting celebrities – Jessica Ennis, … Continue reading


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General
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Not for profit…

“It’s good to put something back” so the saying goes, but what do agencies get out of working for free? Don’t we do enough free work when we pitch? Some more creative musings from Ingenious here… Like most decent creative … Continue reading


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General
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