Author Archives: Ingenious

2006 and all that…

2006. Seems like only yesterday. But oh, how things were different. I had no email on my phone and Man City had yet to start ruining football for everyone by winning things. It was also the year we plunged headlong … Continue reading


Posted on by Ingenious
General, Weekly Update
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2015 in review

As we cruise towards the end of another year, we thought it was a good idea to look back at some of the work we’ve done in 2015 and look forward to what we’ll be doing in 2016… The year … Continue reading


Posted on by Ingenious
Branding, Corporate Identity, Design for Print, Digital, Exhibition Design, Work
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Another pitching blog post!

Pitching / tendering is a pretty central theme in most agency blogs. People like to read them. Don’t they? Anyway, here’s another one based on our experiences. As we thunder towards our tenth year in business, we’ve gained a fairly … Continue reading


Posted on by Ingenious
Branding
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Pause for thought….

Ours is such a fast-paced industry (even in Macclesfield) that we’re all often quite rightly looking forward and preoccupied with the next project, briefing or pitch. But when we had to put a credentials document together recently, we had an excuse … Continue reading


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Uncategorized
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Life in a Northern Town…

During the course of the last few weeks we’ve come into contact with a few of our creative industry neighbours here Macclesfield. It’s made us all warm and fuzzy about the quality of the people and work going on in … Continue reading


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Uncategorized
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For the love of it…

In a week where poor old Yaya Touré felt his club wasn’t appreciating him, we offer our thoughts on how agencies and clients rub along together. We’re glad for his sake Yaya doesn’t work in this industry… Much was made … Continue reading


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General
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Presentation skills…

As an agency that regularly presents a mixture of work, it’s always interesting to get feedback from clients in terms of not just what we presented, but how we presented it… As many of you will know, our staple work … Continue reading


Posted on by Ingenious
Branding, Corporate Identity, Design for Print, Digital, Exhibition Design, General
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The value of design

The Design Council recently published a report that provides strong evidence of the importance of design to business. Virgin and Barclays were just two of the businesses featured, but both are brands that you might well expect to be in … Continue reading


Posted on by Ingenious
Branding, Corporate Identity, Design for Print, Digital, Exhibition Design, General
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Kiss the badge

For some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a … Continue reading


Posted on by Ingenious
Branding, Corporate Identity, General
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Carving out a niche…

Someone once said two clients in the same sector is a conflict of interest, but three is a specialism. Our experience backs that up… Any agency sets out with the aim to have as broad a client base as possible. … Continue reading


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General
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